What Can We Do About Product Differentiation

Why Do Products Need to Be Differentiated?

Currently, outdoor camping activities are increasingly popular among the public. As a core essential item in camping scenarios, the market popularity of camping chairs has also been continuously rising. With the growth in demand, the product iteration of camping chairs is accelerating, the variety is becoming increasingly diverse, and market competition is also intensifying.

Against this backdrop, how can we create a unique and differentiated advantage? Making their own products stand out in the homogenized market has become a core issue that many brands urgently need to solve.

What Have We Done?

Rdsmod relies on the core advantage of its own professional R&D team. It can help you accurately understand market trends and capture consumers’ potential demands. Through deeply customized OEM services, we help you create differentiated products with unique competitiveness. Break free from the predicament of homogeneous competition.

Preliminary Research and Development

***Regarding the material and structure of the bracket, we have made the following changes in light of market demand:
1. Material: We studied the influence of different metal material brackets on the load-bearing capacity, overall weight, and corrosion resistance of chairs. Ultimately, three cost-effective materials (iron, aluminium, and stainless steel) were chosen.

2. Structure: We studied the influence of different structures on the stability of the chair. Several stable bracket forms were finally determined.

***Regarding the chair seat, we have conducted research and combined it with market demand to make the following changes:

1. We delved deeply into and applied ergonomics, ultimately presenting a chair seat that won’t cause back pain even after prolonged sitting.
2. Regarding the chair fabric, we have adopted the scratch-resistant and wear-resistant 600D Oxford fabric, which is suitable for various outdoor scenarios.
3. Regarding the chair seat styles, based on the market bestsellers, we have specifically developed several chair seat styles. It not only inherits the genes of a bestseller but also features distinctive details.

Following the in-depth research mentioned above, our chairs closely follow market demands. It integrates the advantages of ultra-high cost performance, high load-bearing capacity, durability, and portability. It has received high praise from customers. Additionally, the repurchase rate of our products by customers exceeds 80%.

Deeply Customized OEM

The essence of OEM services is to help you achieve “cost reduction, efficiency improvement, and precise innovation”. Build a core advantage that sets it apart from competitors more efficiently. The OEM services we offer can be specifically developed from the following core dimensions:

1.Regarding the style of the seats, we can provide you with the following assistance

— Back ventilation hole design: You can choose to keep or remove it according to your core demand for breathability.
— Headrest configuration: Can be added or removed as needed. Customization is supported for shape, thickness, and fit.
— Mobile phone storage pocket design: The specific addition location will be determined based on your needs.

2. Regarding the material and style of the bracket

We have not only the following types of brackets to choose from.

–For the moon chair: It can provide various styles of bases, such as “one” shaped bases, triangular bases, and quadrilateral bases.

–The backrest lift chair is specially equipped with several different lift bracket schemes, allowing you to choose one according to your preference freely.

–In terms of materials, we have conducted various tests and finally selected three types (iron, aluminum, and stainless steel). You can freely choose according to your own needs and budget.

3. When choosing handrails

For styles with armrests, such as U-shaped chairs, Komit chairs, and double chairs, we offer additional custom armrest color services. The color of the armrests can correspond to the tone of the fabric on the chair seat.

4. Regarding the color of the chairs and seats

We not only offer our self-developed colors for you to choose from. We can also provide customized chair seat color services according to your needs. Ensure the product aligns closely with your requirements.

Additionally, we offer a wide range of finished products. Click here to learn about our products. All of our products can be sprayed with your logo at any position.

Please note that the minimum order quantity for our folding chairs is 500 pieces. Meanwhile, we also offer single-piece sample testing services. Enable you to visually verify the quality of our products and precisely adjust the product details. This can avoid cost waste caused by minor differences.

Cooperate with Us Immediately

As a manufacturer of outdoor camping tables and chairs, we operate six production workshops with over 100 employees and a production base exceeding 5,000 square meters. We have obtained the ISO 9001:2015 professional management system certification. Each department performs its own duties and cooperates with others. Our monthly production volume currently exceeds 90,000 units. Let’s ensure the timely delivery of bulk orders at all times.

Additionally, we have an experienced business team, which boasts over ten years of practical experience in foreign trade. They can respond quickly and solve all your problems and concerns. We can also provide the most cost-effective transportation plan tailored to your specific needs.

At this very moment, we invite you to contact us! Let’s join hands and create more camping chair products favored by consumers, and share the huge dividends of the camping market!
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